The We Store

Social Media Management • Paid Ads

Multi-Location Cannabis Retailer | Southwestern Ontario

6 MONTH PARTNERSHIP | 2026

Project Overview

The We Store is a multi-location cannabis retailer serving communities across Southwestern Ontario. With a strong local presence and a personality-driven brand, the goal was to create a more recognizable and consistent online identity while strengthening connections with customers across its locations. Our team managed social media strategy, content creation, community engagement, and paid advertising, with a focus on bringing the brand's personality to life through creative storytelling, local partnerships, and community-focused campaigns.

- The We Store wanted to increase brand awareness, strengthen its presence on Instagram and Facebook, and create engaging content that reflected its fun, approachable personality.
- With multiple retail locations and a highly regulated industry to navigate, the challenge was to maintain a recognizable brand identity while creating content that connected with local audiences, promoted community initiatives, and encouraged customers to engage with the business.
We focused on building a recognizable, community-driven social media presence through consistent content and creative campaigns.
This included:
- Social media strategy and ongoing Instagram and Facebook management
- On-site photography and videography across multiple retail locations
- Creative, personality-driven video content featuring staff and brand initiatives
- Community-focused storytelling and local business collaborations
- Promotional campaigns highlighting store events, anniversaries, and community initiatives
- Paid Meta advertising to increase awareness, website traffic, and event engagement
- Capturing special events, including a golf tournament, anniversary celebrations, and seasonal promotions
Our approach emphasized authentic content that showcased the people, personality, and community connections behind The We Store.
Over six months, The We Store experienced significant growth across both Facebook and Instagram compared to the previous six-month period.
- 624% increase in Facebook views
- 183% increase in Instagram views
- 330% increase in Facebook content interactions
- 91% increase in Instagram content interactions
- Over 2,500% increase in Facebook link clicks
- Over 2,900% increase in Instagram link clicks
Our targeted advertising campaigns also generated nearly 65,000 impressions with just over $300 in advertising spend, supporting increased brand visibility, website traffic, and community event engagement.
- Our partnership helped The We Store establish a stronger, more recognizable digital presence while significantly increasing visibility, engagement, and traffic across its social platforms.
- Beyond the numbers, our work helped bring the brand's personality to the forefront, strengthen connections within the communities it serves, and support successful local initiatives, including an anniversary celebration where attendance and sales exceeded the client's expectations.
This project demonstrated the value of creative storytelling, consistent brand representation, and community-focused marketing in a highly regulated industry.