Vieth Duct Cleaning

Website & Graphic • Booking System Integration • Social Media Management & Paid Ads

Modernizing Vieth Duct Cleaning’s digital presence to drive visibility, streamline bookings, and strengthen local engagement.

ONGOING PARTNERSHIP SINCE OCTOBER OF 2024.

Project Overview

Vieth Duct Cleaning is a family-owned duct cleaning and HVAC service provider serving Marinette, Menominee, Peshtigo, and surrounding areas. Founded in 2008, the team is known for reliable, honest service that improves indoor air quality and HVAC performance for both residential and commercial clients.

To support growth and visibility in a competitive market, Vieth Duct Cleaning partnered with Beyond Borders Creative to modernize their digital presence, streamline lead capture and booking systems, and amplify their reach through social media and paid advertising

The goals were to:
- Refresh and modernize their website for clearer service presentation and lead generation
- Implement a more efficient booking management system tied to client traffic
- Stay relevant in local search and social channels
- Increase website traffic and booked jobs
- Strengthen engagement with the community and prospective clients
They also needed marketing collateral that reflected a cohesive brand — including business cards and informational pamphlets — to support both digital and in-person lead opportunities.
We deployed a comprehensive digital strategy combining site technology, automation, and performance marketing.
This included:
- A complete website redesign focused on professionalism, clarity, and conversions
- Implementation of Jobber, a client booking and management platform to streamline inquiries and service scheduling
- Ongoing monthly social media management with optimized posting and engagement strategy
- Monthly paid Meta ad campaigns to drive traffic and generate leads
- High-quality graphics and marketing collateral, including business cards and pamphlets
- A tailored content plan designed to educate, engage, and convert local audiences across platforms
By integrating systems and aligning marketing touchpoints, Vieth Duct Cleaning now has a digital presence that works for them — driving interest, inquiries, and booked work.
2025 Performance Highlights
Facebook
The Results
- 50% increase in page visits on Facebook
- 320% increase in Facebook reach
- 950% increase in Facebook link clicks
- Low cost-per-click (CPC) and strong click-through-rate (CTR).
These gains reflect significant improvements in visibility and engagement — helping more homeowners and businesses discover Vieth’s services and engage directly via web and social platforms.
Instagram
- 140% increase in profile visits on Instagram
- 600%+ increase in Instagram reach
- 100% increase in Instagram link clicks
  - Why it matters:
    Low CPC means more traffic driven at a lower cost, while a strong CTR shows the ads resonated with the right audience—helping drive direct auction traffic and reduce reliance on third-party bidding platforms.
Through strategic website improvements, a streamlined client management platform, and targeted social media and advertising efforts, Vieth Duct Cleaning has strengthened its digital footprint and lead flow. The combined approach ensures a more efficient booking process, stronger local visibility, and ongoing engagement with the community they serve.
Customers now experience a modern, accessible online presence that reflects the professionalism of the brand — while Vieth Duct Cleaning has the tools they need to grow sustainably into the future.