Vieth Duct CleaningWebsite & Graphic • Booking System Integration • Social Media Management & Paid Ads
Modernizing Vieth Duct Cleaning’s digital presence to drive visibility, streamline bookings, and strengthen local engagement.
ONGOING PARTNERSHIP SINCE OCTOBER OF 2024.
Project Overview
Vieth Duct Cleaning is a family-owned duct cleaning and HVAC service provider serving Marinette, Menominee, Peshtigo, and surrounding areas. Founded in 2008, the team is known for reliable, honest service that improves indoor air quality and HVAC performance for both residential and commercial clients.
To support growth and visibility in a competitive market, Vieth Duct Cleaning partnered with Beyond Borders Creative to modernize their digital presence, streamline lead capture and booking systems, and amplify their reach through social media and paid advertising
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The goals were to:
Refresh and modernize their website for clearer service presentation and lead generation
Implement a more efficient booking management system tied to client traffic
Stay relevant in local search and social channels
Increase website traffic and booked jobs
Strengthen engagement with the community and prospective clients
They also needed marketing collateral that reflected a cohesive brand — including business cards and informational pamphlets — to support both digital and in-person lead opportunities.
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We deployed a comprehensive digital strategy combining site technology, automation, and performance marketing.
This included:
A complete website redesign focused on professionalism, clarity, and conversions
Implementation of Jobber, a client booking and management platform to streamline inquiries and service scheduling
Ongoing monthly social media management with optimized posting and engagement strategy
Monthly paid Meta ad campaigns to drive traffic and generate leads
High-quality graphics and marketing collateral, including business cards and pamphlets
A tailored content plan designed to educate, engage, and convert local audiences across platforms
By integrating systems and aligning marketing touchpoints, Vieth Duct Cleaning now has a digital presence that works for them — driving interest, inquiries, and booked work.
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2025 Performance Highlights
Facebook
The Results
50% increase in page visits on Facebook
320% increase in Facebook reach
950% increase in Facebook link clicks
Low cost-per-click (CPC) and strong click-through-rate (CTR).
These gains reflect significant improvements in visibility and engagement — helping more homeowners and businesses discover Vieth’s services and engage directly via web and social platforms.
Instagram
140% increase in profile visits on Instagram
600%+ increase in Instagram reach
100% increase in Instagram link clicks
Why it matters:
Low CPC means more traffic driven at a lower cost, while a strong CTR shows the ads resonated with the right audience—helping drive direct auction traffic and reduce reliance on third-party bidding platforms.
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Through strategic website improvements, a streamlined client management platform, and targeted social media and advertising efforts, Vieth Duct Cleaning has strengthened its digital footprint and lead flow. The combined approach ensures a more efficient booking process, stronger local visibility, and ongoing engagement with the community they serve.
Customers now experience a modern, accessible online presence that reflects the professionalism of the brand — while Vieth Duct Cleaning has the tools they need to grow sustainably into the future.
