Sandymount St. ThomasFull-Scale Community & Development Marketing
Residential Development Marketing, Branding & Lead Generation. Marketing a community before it was built.
ONGOING PARTNERSHIP SINCE JANUARY OF 2026.
Project Overview
Marketing a residential development starts long before the first home is constructed.
Sandymount St. Thomas was entering the market with no existing audience, no online presence, and no lots available for sale. The goal wasn't simply to market a development—it was to build awareness, establish credibility, and generate interest among qualified builders before the project officially launched.
Beyond Borders Creative partnered with the development team to create a complete marketing strategy that would position Sandymount as one of St. Thomas' most anticipated new communities.
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Before launching social media, we focused on building the marketing foundation for the development. Working alongside a trusted brand design partner, we developed the brand messaging, created a lead-generating website, established communication systems, and designed the marketing materials needed to support future growth.
To generate early interest, we launched a website featuring community updates and a builder-focused email sign-up, growing an engaged audience of more than 300 qualified builders and industry professionals before lots were available.
From there, we introduced a strategic social media and paid advertising campaign, collaborating with local organizations and highlighting the St. Thomas community to build anticipation, increase awareness, and position Sandymount as one of the region's most anticipated new developments.
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With the marketing foundation in place, we launched an organic social media strategy focused on more than just the development itself.
Rather than waiting until lots became available, we highlighted everything that makes St. Thomas an attractive place to build and invest.
Through collaborations with St. Thomas Economic Development and other local businesses and attractions, we showcased the community, lifestyle, and long-term vision behind the development.
Paid advertising was introduced during the second month to expand reach and continue generating awareness among qualified builders throughout the region.
Together, these efforts created anticipation, increased awareness, and generated meaningful conversations with local and regional builders before lots were officially available.
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Website Design
Brand Messaging Development
Social Media Marketing
Paid Advertising
Email Marketing
Lead Generation Strategy
Marketing Collateral
Builder Information Packages
Business Cards & Letterheads
Community Partnership Marketing
Website Management
Communication System Setup
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In just 90 days, Sandymount St. Thomas established a strong digital presence and generated meaningful interest before lots were even available for sale.
Grew a qualified email list from 100+ to over 300 builder and industry subscribers through a strategic website lead generation campaign
Reached 171,000+ accounts and generated over 453,000 social media views through a combination of organic and paid marketing
Drove 10,000+ visits to the project's social media profiles and generated 8,650+ website clicks
Attracted 18,000 website visitors, with approximately 60% of website traffic coming directly from Facebook and Instagram
Increased awareness, community engagement, and communication with local and regional builders ahead of the official lot release
