Marketing for Vacation Rentals, Boutique Hotels & Hospitality Brands

Marketing your property is just as important as the guest experience itself. At Beyond Borders Creative, we help vacation rental owners, boutique hotels, unique stays, and hospitality brands attract more guests, increase visibility, and drive bookings through strategic content creation, social media marketing, website design, and direct booking strategies.

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VACATION RENTAL MARKETING

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HOSPITALITY MARKETING

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VACATION RENTAL MARKETING ▫️ HOSPITALITY MARKETING ▫️

Hospitality Marketing Services

Hospitality Marketing Designed for Modern Travellers

Today's guests discover, research, and connect with brands online before they ever make a reservation. A strong digital presence helps build trust, showcase your experience, and create memorable first impressions that lead to more bookings.

Our hospitality marketing services are designed to help you increase bookings and occupancy, build a recognizable hospitality brand, generate more direct bookings and stand out in a competitive market.

Our Hospitality Marketing Services

  • Professional content designed to showcase your property, experience, amenities, and destination.

    Services may include:

    • Property photography

    • Lifestyle photography

    • Short-form video content

    • Drone photography & videography

    • Seasonal content

    • Promotional campaigns

    • Guest experience content

  • Strategic social media management designed to increase awareness, engagement, and bookings.

    Services may include:

    • Instagram, Facebook and TikTok management

    • Content planning

    • Reels strategy

    • Content scheduling

    • Community engagement

  • Reduce reliance on third-party booking platforms and create a stronger guest experience through a professionally designed website.

    Our websites are designed to:

    • Showcase your property

    • Build trust with potential guests

    • Improve the booking experience

    • Support direct bookings

    • Strengthen your hospitality brand

  • Build stronger relationships with past guests and encourage repeat bookings through strategic email marketing.

    This may include:

    • Guest database growth

    • Automated email sequences

    • Seasonal promotions

    • Direct booking campaigns

    • Guest retention strategies

  • Create a cohesive guest experience through thoughtful branding and professionally designed marketing materials.

    We help hospitality brands strengthen their presence through:

    • Brand strategy & creative direction

    • Color palette development

    • Brand guidelines

    • Welcome books & guest guides

    • Property signage

    • Rack cards & brochures

    • Promotional materials

    • Guest experience collateral

    From boutique hotels to vacation rentals, we create branded materials that elevate your property and enhance the guest experience.

  • Our hospitality marketing services are designed for:

    • Vacation rental owners

    • Boutique hotels

    • Inns and lodges

    • Cottage and cabin owners

    • Property management companies

    • Hospitality brands

    • Unique stays and experiential accommodations

    Whether you're marketing a single property or an entire portfolio, we help create a marketing strategy designed for long-term growth.

‍ ‍Explore The Bay House Retreat Direct Booking Website

See an Example of Social Media Management

Featured Hospitality Projects

Airbnb Marketing

The Bay House Retreat

partnered with The Bay House Retreat to develop and grow its hospitality brand through social media management, content creation, paid advertising, professional photography and videography (including drone content), print and marketing collateral, strategic partnerships with local businesses, and a direct booking website. Our marketing efforts have focused on increasing brand visibility, enhancing the guest experience online, and driving direct bookings by showcasing the property's unique beachfront experience and local charm.

Explore the project

Between The Vines

We partnered with Between the Vines to create a standout hospitality brand and guest experience through comprehensive marketing services, including social media management, paid advertising, brand development, professional photography and videography (including drone content), print and marketing collateral, and a direct booking website. By showcasing the property's unique appeal as the ultimate girls' getaway destination and fostering collaborations with local businesses, we've helped position Between the Vines as a sought-after wine country retreat while increasing brand awareness, engagement, and direct bookings.

Explore the project

Our Process

1.

Discovery & Direction

We start with a discovery call to understand your business, goals, audience, and challenges. This is where we align on what success looks like and determine the right services for your needs.

2.

Strategy & Planning

Next, we build a custom strategy tailored to your objectives — whether that’s social media, content creation, website design, or STR marketing. Every plan is intentional, flexible, and built to grow with you.

3.

Create & Implement

This is where everything comes to life. We create content, design assets, manage platforms, build websites, and execute campaigns — all while keeping communication clear and collaborative.

4.

Optimize & Grow

We track performance, review results, and refine as we go. As your business evolves, we adjust strategy to ensure continued growth, consistency, and measurable results.

Apply to work with us

FAQ’S

  • Marketing can absolutely help increase visibility and attract more potential guests, but bookings are influenced by many factors beyond marketing alone.

    Successful properties typically have a strong guest experience, competitive pricing, quality photography, positive reviews, and a clear brand presence. Our role is to help ensure your property is positioned effectively online through content creation, social media marketing, website design, and strategic marketing support.

  • No. While we can help hospitality brands strengthen their online presence and create opportunities for direct bookings, we do not guarantee booking volume or revenue.

    Direct bookings depend on a variety of factors including pricing, guest experience, market conditions, reviews, location, and overall property management. Our goal is to help build the marketing foundation that supports long-term growth and increased visibility.

  • Yes. We regularly travel throughout Ontario and Michigan for content creation projects.

    Whether you're a boutique hotel, vacation rental, unique stay, or hospitality brand, we can travel to your property to capture professional photography, video content, drone footage, and guest experience content designed to support your marketing efforts.

    Travel fees may apply depending on the location and scope of the project.

  • We work with:

    • Vacation rentals

    • Short-term rentals

    • Boutique hotels

    • Inns and lodges

    • Cottage and cabin owners

    • Property management companies

    • Unique stays and experiential accommodations

    • Hospitality-focused brands

    Whether you're marketing a single property or an entire portfolio, we tailor our approach to your goals and audience.

  • We bring both marketing expertise and firsthand hospitality experience to every project.

    As short-term rental owners ourselves, we understand the importance of creating a memorable guest experience, maintaining a strong online presence, and standing out in a competitive market. We don't just create content—we help hospitality brands build marketing assets that support long-term growth.

  • We’re based in Windsor-Essex and Detroit Michigan, but work with businesses across North America and beyond.