Project Overview

URBN Mountain needed a website that clearly communicated the value of their boutique stay while standing out in a saturated short-term rental market.

The goal wasn’t just to display the suites—it was to:

• Attract the right type of traveler

• Showcase the experience beyond the space itself

• Build trust quickly to support direct bookings

• Position the property as more than “just another Airbnb”

We focused on showcasing both the stay and the experience by:

• Clearly defining the target guest (couples, families, business travelers, pet-friendly stays)

• Leading with lifestyle-driven messaging instead of just features

• Highlighting the suites in a simple, visually clear way

• Positioning the location as part of the value (urban + mountain balance)

• Designing a seamless, trust-building path to booking

• A polished, elevated website that reflects the boutique nature of the stay

• Clear messaging that speaks to multiple traveler types

• A user-friendly experience that makes it easy to explore suites and understand the offering

• Strong alignment between the digital experience and the in-person stay

• Positioned URBN Mountain as a destination, not just a listing

• Increased perceived value of the property through strategic storytelling

• Created a foundation for stronger direct booking potential

• Delivered a cohesive brand experience that builds trust from first click to check-in