URBN MountainDirect Booking Website & Brand Guidelines
Building a branded, owner-controlled booking experience that reduces OTA reliance and keeps more revenue in the owner’s pocket.
DESIGNED IN SEPTEMBER 2025.
Project Overview
URBN Mountain is a boutique short-term rental experience located in the heart of Hope, BC—designed to blend the comfort of a hotel with the flexibility of an Airbnb. Our goal was to create a website that didn’t just showcase the suites—but sold the experience of staying there.
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URBN Mountain needed a website that clearly communicated the value of their boutique stay while standing out in a saturated short-term rental market.
The goal wasn’t just to display the suites—it was to:
Attract the right type of traveler
Showcase the experience beyond the space itself
Build trust quickly to support direct bookings
Position the property as more than “just another Airbnb”
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We focused on showcasing both the stay and the experience by:
Clearly defining the target guest (couples, families, business travelers, pet-friendly stays)
Leading with lifestyle-driven messaging instead of just features
Highlighting the suites in a simple, visually clear way
Positioning the location as part of the value (urban + mountain balance)
Designing a seamless, trust-building path to booking
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A polished, elevated website that reflects the boutique nature of the stay
Clear messaging that speaks to multiple traveler types
A user-friendly experience that makes it easy to explore suites and understand the offering
Strong alignment between the digital experience and the in-person stay
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Positioned URBN Mountain as a destination, not just a listing
Increased perceived value of the property through strategic storytelling
Created a foundation for stronger direct booking potential
Delivered a cohesive brand experience that builds trust from first click to check-in
