Southpoint Ford

Social Media Management & Paid Ads

Social Media Strategy, Content Creation & Community-Driven Marketing

ONGOING PARTNERSHIP SINCE MAY OF 2025.

Project Overview

Since May 2025, we’ve partnered with Southpoint Ford to transform their social media into a consistent, high-performing marketing channel. Through strategic content creation, community-driven storytelling, and paid advertising, we’ve focused on showcasing not just their inventory—but the people and experience behind the dealership. In just 1 year, this has resulted in over 1.8 MILLION+ total views across platforms, significant increases in reach and profile visits, and over 27,000+ website clicks, helping drive both visibility and real business results.

Southpoint Ford came to us looking for consistent, high-quality content that would better reflect their reputation, team culture, and customer experience—while helping them stand out in a competitive automotive market.
Since May 2025, the goal has been to:
- Increase visibility and engagement on social media
- Showcase inventory in a more modern, scroll-stopping way
- Highlight the people and culture behind the dealership
- Support ongoing sales and brand awareness
Through bi-weekly content creation sessions, we created a consistent mix of engaging photo and video content that highlighted the dealership, inventory, team, and community. Combined with strategic social media management and paid advertising, our approach blended authentic storytelling with high-performing inventory content to increase visibility, strengthen community connections, and drive qualified traffic to the dealership's website
- Over the past 12 months, Southpoint Ford significantly strengthened its online presence through strategic social media marketing, content creation, and paid advertising.
  - Generated over 1.8 million social media views across Facebook and Instagram
  - Reached 104,000+ people, including a 340% increase in Instagram reach
  - Drove 27,200+ website link clicks, with Facebook link clicks increasing by 72% and Instagram link clicks increasing by 97%
  - A 559% increase of Profile Visits on Instagram and a 93% increase on Facebook
  - Built stronger community engagement through authentic content, consistent storytelling, and targeted paid advertising
  - Consistent follower growth across both platforms
  - Low CPC for paid ads
- Positioned Southpoint Ford as a more modern, visible dealership
- Built a stronger, more relatable brand through team-focused content
- Increased local awareness and community engagement
- Created a scalable, results-driven content system for continued growth