Before marketing could begin, the foundation needed to be built.

We worked alongside the owners to develop the overall brand concept and guest experience strategy, helping shape the property's identity around wine country living, themed accommodations, and memorable group getaways.

This included developing the concept behind each room:

• The Rosé Room, The Pinot Room, The Cabernet Room

Each space was designed to contribute to the overall experience while giving guests a stay that felt unique, cohesive, and worthy of sharing.

Throughout the renovation process, we were on-site capturing behind-the-scenes content and documenting the property's transformation. This content became an important part of the property's storytelling and helped build anticipation leading up to launch.

Once the vision was established, we focused on creating a strong digital presence that would support both visibility and direct bookings.

Our work included:

• Brand identity development

• Hospitality marketing strategy

• Direct booking website design

• Direct booking marketing materials

• Professional photography

• Video content creation

• UGC-style content production

• Paid advertising campaigns

• Content strategy

• Local partnership collaboration and promotion

To showcase the experience authentically, we coordinated a weekend-long content shoot featuring real guest-style experiences throughout the property. Content was captured across every room, gathering space, and amenity, allowing future guests to visualize themselves enjoying the stay.

By combining brand strategy, hospitality marketing, content creation, website design, and direct booking initiatives, Between The Vines launched with a strong foundation for long-term growth.

Key outcomes included:

• A clearly defined and recognizable brand identity that stands out within Ontario's wine country market

• A professionally designed direct booking website optimized for guest experience and search visibility

• Improved organic visibility through SEO-focused website structure and content

• Direct bookings generated through the website and marketing efforts

• A robust library of professional photo and video content for ongoing marketing

• Strong engagement across social media through authentic, experience-driven content

• Strategic partnerships with local businesses that enhanced the guest experience and strengthened community connections

• A cohesive guest journey from initial discovery through booking and arrival

Most importantly, Between The Vines launched as more than a vacation rental, it became a recognizable hospitality brand built around experience, storytelling, and connection.