Between The VinesBrand Development, Direct Booking Website, Paid Ads, Social Media Marketing & Graphic Design
SHORT-TERM RENTAL MARKETING SET-UP | HARROW, ONTARIO
Project Overview
Between The Vines was more than a vacation rental project, it was the creation of an experience.
Nestled in Ontario wine country, the vision was to create a stay that felt memorable, shareable, and uniquely designed for guests looking to reconnect, celebrate, and experience everything the region has to offer. From girls' weekends and wine tours to special occasions and weekend escapes, every detail was intentionally crafted to support the guest experience.
Beyond Borders Creative partnered with the owners to help bring that vision to life through brand development, content creation, website design, and marketing strategy.
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Before marketing could begin, the foundation needed to be built.
We worked alongside the owners to develop the overall brand concept and guest experience strategy, helping shape the property's identity around wine country living, themed accommodations, and memorable group getaways.
This included developing the concept behind each room:
The Rosé Room, The Pinot Room, The Cabernet Room
Each space was designed to contribute to the overall experience while giving guests a stay that felt unique, cohesive, and worthy of sharing.
Throughout the renovation process, we were on-site capturing behind-the-scenes content and documenting the property's transformation. This content became an important part of the property's storytelling and helped build anticipation leading up to launch.
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Once the vision was established, we focused on creating a strong digital presence that would support both visibility and direct bookings.
Our work included:
Brand identity development
Hospitality marketing strategy
Direct booking website design
Direct booking marketing materials
Professional photography
Video content creation
UGC-style content production
Paid advertising campaigns
Content strategy
Local partnership collaboration and promotion
To showcase the experience authentically, we coordinated a weekend-long content shoot featuring real guest-style experiences throughout the property. Content was captured across every room, gathering space, and amenity, allowing future guests to visualize themselves enjoying the stay.
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By combining brand strategy, hospitality marketing, content creation, website design, and direct booking initiatives, Between The Vines launched with a strong foundation for long-term growth.
Key outcomes included:
A clearly defined and recognizable brand identity that stands out within Ontario's wine country market
A professionally designed direct booking website optimized for guest experience and search visibility
Improved organic visibility through SEO-focused website structure and content
Direct bookings generated through the website and marketing efforts
A robust library of professional photo and video content for ongoing marketing
Strong engagement across social media through authentic, experience-driven content
Strategic partnerships with local businesses that enhanced the guest experience and strengthened community connections
A cohesive guest journey from initial discovery through booking and arrival
Most importantly, Between The Vines launched as more than a vacation rental, it became a recognizable hospitality brand built around experience, storytelling, and connection.
Visit their Instagram to see more!
Examples of Our Work
