PR Pilates

Content Creation & Brand Storytelling

To launch and visually communicate PR Pilates’ new “Roaming Reformer” offering while capturing versatile content for ongoing marketing.

MULTI-SHOOT CONTENT SHOOT | KINGSVILLE, ON

Project Overview

PR Pilates is a boutique Pilates studio based in Kingsville, Ontario, known for its strong sense of community and personalized approach to movement and wellness. They partnered with us for a multi-shoot content creation session to support the launch of a new service—Roaming Reformer—a mobile Pilates experience that brings reformer classes directly to clients.

The goal was to create high-quality, versatile content that could be used across social media, their website, and future promotions, while clearly communicating the experience, value, and flexibility of this new offering.

PR Pilates wanted to visually introduce Roaming Reformer in a way that felt elevated, approachable, and community-driven. The content needed to:
- Clearly explain and showcase the new mobile service
- Highlight a variety of use cases, including wellness events, bridal showers, bachelorettes, and retreats
- Capture the PR Pilates brand beyond the new offering—community, support, and expertise
- Provide a strong library of visuals for ongoing marketing and website use
We planned and executed a 3-hour multi-location content shoot designed to capture both the launch of the new service and evergreen brand content.
This included:
- Two locations: a winery (future event venue) and the PR Pilates studio
- 6 short-form videos optimized for social media
- A full professional photo gallery for web and marketing use
- Visual storytelling that showed the setup process, instructor support, and client experience
- Founder-focused content to share the brand story
- A member testimonial to highlight community and trust
Half of the session was dedicated to showcasing Roaming Reformer in an event-style setting, while the other half focused on capturing timeless content that PR Pilates can use across platforms.
The content received strong engagement and positive feedback across social media, helping PR Pilates confidently introduce their new offering and expand awareness beyond the studio walls.
- High engagement across videos and imagery
- Clear audience understanding of the Roaming Reformer experience
- Content library created for social media, website, and future campaigns
- Strong response to community-focused and testimonial content
This content session gave PR Pilates the tools to launch Roaming Reformer with clarity and confidence—while reinforcing their brand values of support, connection, and community. By showcasing flexibility, real experiences, and personal storytelling, PR Pilates is now positioned to attract new audiences, book private events, and grow beyond the studio through a mobile, experience-driven offering.