The Summerbrook

Direct Booking Website, Brand Guidelines & Launch Content Creation

Building a branded, owner-controlled booking experience that reduces OTA reliance and keeps more revenue in the owner’s pocket.

DESIGNED IN MARCH 2025.

Project Overview

The Summerbrook is a thoughtfully designed vacation rental created for guests seeking a refined, comfortable stay. The owners came to us with a logo and a clear vision—but wanted a stronger digital foundation that would allow them to build a brand beyond third-party booking platforms. Our role was to develop a cohesive online presence that supported direct bookings, brand recognition, and long-term growth.

The primary goal was to reduce reliance on OTA platforms such as Airbnb and VRBO by creating a professional, conversion-focused direct booking website. In addition, the owners wanted a clear brand direction, professional photography, and launch-ready content to support website traffic and visibility across social media—without disrupting existing booking systems.
We built a complete, owner-controlled digital ecosystem designed to support direct bookings while maintaining seamless connectivity across platforms.
This included:
- Custom design and development of a direct booking website
- Creation of brand guidelines to establish a cohesive visual identity
- Starter content creation package to support the website launch on social media
- API integration through Hostaway to sync Airbnb, VRBO, and direct bookings—eliminating the risk of double bookings
The website was built with user experience and conversions in mind, making it easy for guests to book directly while reinforcing trust and professionalism.
Rather than relying solely on third-party platforms, The Summerbrook now has a branded, fully connected direct booking system that gives the owners more control over their business.
- A professional website that supports direct guest relationships
- Seamless syncing across all booking platforms via Hostaway
- Reduced dependency on OTAs and their associated fees
- A brand presence that exists beyond listing platforms
- Launch-ready content designed to drive traffic directly to the website
By investing in a direct booking strategy, The Summerbrook gained the ability to keep more revenue in-house, build brand recognition, and create long-term value beyond OTA platforms. This foundation allows the owners to grow their audience, market on their own terms, and own the guest experience from discovery to booking.