Lally Ford

Social Media Management & Paid Ads

Social Media Strategy, Content Creation & Community-Driven Marketing

ONGOING PARTNERSHIP SINCE DECEMBER OF 2022.

Project Overview

Lally Ford is a long-standing, family-run Ford dealership rooted in community and exceptional customer service, with its history in Southwestern Ontario dating back to the Lally family’s first service station in 1946. Rather than acting as an outside contractor, we became an extension of the Lally Ford team—immersing ourselves in their culture, events, and community involvement to amplify their voice online.

Lally Ford, a family-run dealership with deep community roots dating back to 1946, wanted their social media presence to better reflect who they are in real life. The goal was to showcase their family-like environment, increase engagement through video, maintain consistency across platforms, and drive website traffic to vehicle listings—while actively involving the sales team in content to build trust and connection.
Rather than operating as a contracted marketing agency, we embedded ourselves as an extension of the Lally Ford team. Our strategy focused on energetic, people-first storytelling paired with consistent, engaging content.
This included:
- Video-forward content highlighting vehicles, team members, and dealership culture
- Featuring the sales team to create familiarity and trust
- Attending and capturing dealership and community events
- Highlighting promotions, inventory, and real moments on the lot
- Maintaining a consistent and on-brand social media presence
By leaning into Lally Ford’s personality and strong community involvement, we brought authenticity and energy to their online presence.
2025 Performance Highlights
Facebook
- 615,000+ views
- 4,700+ link clicks
- 12,600+ profile visits
- Consistently low CPC and high CTR
Instagram
- 115,000+ views
- 35,000+ accounts reached
- 160+ link clicks
- 2,100+ profile visits
- Consistently low CPC and high CTR
Efficient ad performance meant more qualified traffic driven at a lower cost, while strong click-through rates confirmed the content resonated with the right audience. Combined with authentic, community-focused storytelling, this helped turn social media into a consistent driver of vehicle interest—extending the dealership experience beyond the lot and into the digital space.