Lally Ford, a family-run dealership with deep community roots dating back to 1946, wanted their social media presence to better reflect who they are in real life. The goal was to showcase their family-like environment, increase engagement through video, maintain consistency across platforms, and drive website traffic to vehicle listings—while actively involving the sales team in content to build trust and connection.

Rather than operating as a contracted marketing agency, we embedded ourselves as an extension of the Lally Ford team. Our strategy focused on energetic, people-first storytelling paired with consistent, engaging content.

This included:

• Video-forward content highlighting vehicles, team members, and dealership culture

• Featuring the sales team to create familiarity and trust

• Attending and capturing dealership and community events

• Highlighting promotions, inventory, and real moments on the lot

• Maintaining a consistent and on-brand social media presence

By leaning into Lally Ford’s personality and strong community involvement, we brought authenticity and energy to their online presence.

2025 Performance Highlights

Facebook

• 615,000 views

• 4,700 link clicks

• 12,600 profile visits

• Consistently low CPC and high CTR

Instagram

• 115,000 views

• 35,000 accounts reached

• 161 link clicks

• 2,100 profile visits

• Consistently low CPC and high CTR

Efficient ad performance meant more qualified traffic driven at a lower cost, while strong click-through rates confirmed the content resonated with the right audience. Combined with authentic, community-focused storytelling, this helped turn social media into a consistent driver of vehicle interest—extending the dealership experience beyond the lot and into the digital space.