• Strengthen and modernize the digital presence of a 70-year-old legacy brand

• Increase awareness and engagement across Facebook and Instagram

• Drive qualified traffic directly to auction listings

• Support auction sales through targeted, strategic marketing campaigns

We implemented a strategy centered on performance-driven content and targeted advertising. By combining creative storytelling with data-backed ad campaigns, we shifted focus toward direct traffic and platform-owned conversions.

Our work included:

• Ongoing social media management

• Paid ad campaigns with audience targeting and retargeting

• Graphic design for auction promotions

• High-impact video content, including drone footage and on-site event coverage

• Auction-specific content strategies designed to drive clicks and registrations

Video became a core pillar of the strategy—capturing the scale, energy, and urgency of each auction while reinforcing Shackelton’s credibility and legacy.

2025 Performance Highlights

Through targeted ad campaigns and video-driven content, Shackelton Auctions saw strong, conversion-focused growth across both platforms—while maintaining exceptionally efficient ad performance.

Facebook

• 6.2M views

• 180,500 link clicks

• 88,600 profile visits

• 1,600 new followers

• Low cost-per-click (CPC) and strong click-through rate (CTR)

Instagram

• 468,400 views

• 120K accounts reached

• 8,500 link clicks

• 11,500 profile visits

• 2,300 new followers

• Consistently low CPC and high CTR

Why it matters:
Low CPC means more traffic driven at a lower cost, while a strong CTR shows the ads resonated with the right audience—helping drive direct auction traffic and reduce reliance on third-party bidding platforms.

This ongoing partnership has helped position Shackelton Auctions as both a legacy brand and a modern, digitally-driven business. Through strategic marketing, compelling content, and targeted advertising, social media has become a core revenue-supporting channel rather than just a promotional tool.